by Frank McPherson, author of How To Do Everything With Windows Mobile

 
There is an interesting article at the Wall Street Journal online about how Apple must avoid the Razr trap. The article compares the iPhone 2 announcement against the preceding "hot" mobile phone, the Motorola Razr noting that the biggest news in the iPhone 2 announcement was the pricing and not any technology innovation. Motorola did the same thing of cutting the price to spur sales of the Razr, and ultimately because the Razr never changed sales tanked and there have been rumors of Motorola pulling out of the cell phone business.

I remember that when Apple started selling the iPhone John C. Dvorak was saying that they should NOT get into the cell phone business. Apple is going to find the cell phone business to be much more demanding because there is a ton more competition. After what Apple announced yesterday, and comparing it to some of the innovations that HTC is doing, not to mention what Sony-Ericsson and Samsung are doing, I think that iPhone 2.5 or 3 may have to come sooner than a year from now. The one thing that may save Apple are applications, which is why their iron fist control over iPhone developers is a bit puzzling.

Labels: 2008

posted by Frank at 6:32 PM

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